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‘Jay’s Longhorn’ wins Minnesota Documentary Award

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“Jay’s Longhorn: Let’s Make a Scene” — produced and directed by Mark Engebretson — won the 2021 Minnesota Documentary Award at the Frozen River Film Festival.

The film premiered March 30, 2019 at the Parkway Theater in Minneapolis, following two sold-out reunion shows that featured key bands from that era.

Jay’s Longhorn was the origin and the epicenter of the Minneapolis punk rock and indie rock scene in the late 1970s. At a time when the Minneapolis music scene was dominated by Top 40 cover bands, a group of punk rock visionaries — led by Andy Schwartz, former publisher of the New York Rocker — scoured the city in search of a place that would welcome the New Wave.

The Suicide Commandos, Flamingo, Curtiss A, and the Suburbs found a home at Jay’s Longhorn — which also served as the launching pad for Hüsker Dü and the Replacements and the preferred venue for touring acts like Elvis Costello, The B-52s, and The Police.

Along with winning the the Minnesota Documentary Award at the Frozen River Film Festival, “Jay’s Longhorn” won for Best Music Feature at the Queen City Film Festival in Maryland and was screened at the Jukebox International Film Festival (Nevada), the Tryon International Film Festival (North Carolina), the Northeast Mountain Film Festival (Georgia), the Highway 61 Film Festival (Minnesota) and at a sold-out Minnesota History Center event sponsored by the Sound Unseen Film Festival.

“Jay’s Longhorn” is available for purchase on Blu-ray or DVD from the Jay’s Longhorn website. It’s also available to rent/stream on Vimeo, Amazon Prime, and Tubi TV.

Marty Keller leads discussion about ‘Jay’s Longhorn’ film

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Marty Keller — Minneapolis author, editor, and former music columnist for Sweet Potato/City Pages — moderated the panel discussion on Jay’s Longhorn, following the documentary film premiere on March 31, 2019 at the Parkway Theater in Minneapolis. The panel included Terry Katzman, Chan Poling, Peter Jesperson, Andy Schwartz, Karen Haglof, Mike Owens, Chris Osgood, and Al Wodtke. 

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‘When I’m Not’ by the Magnolias

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Too young to have played at Jay’s Longhorn, John Freeman and The Magnolias were part of the next wave of Minneapolis pop-punk rockers. Formed in 1984, they were mainstays at the 7th St. Entry and released three LP’s on Twin/Tone Records and later earned national acclaim for Off the Hook in 1992.

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Jay's Longhorn marquee with info about First Avenue exhibit

Jay’s Longhorn to screen at Minnesota History Center Oct. 22

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Panel discussion with Twin Cities musicians to follow screening

Jay's Longhorn marquee with info about First Avenue exhibitBefore First Avenue, Jay’s Longhorn was the epicenter of the late-1970s Minneapolis punk and indie rock scene. At a time when local music was dominated by Top 40 cover bands, a group of punk rock visionaries—led by Andy Schwartz, former publisher of the New York Rocker—scoured the city in search of a place that would welcome the New Wave.

The Suicide Commandos, Flamingo, Curtiss A, and The Suburbs found a home at Jay’s Longhorn, which also served as the launchpad for Hüsker Dü and The Replacements and the preferred venue for touring acts like Elvis Costello, The B-52s, and The Police.

Join Sound Unseen for the St. Paul premiere of the film Jay’s Longhorn. A Q&A will follow the screening with director Mark Engebretson and special guests Curtiss A, Lori Barbero of Babes in Toyland, Bill Batson of Hypstrz, and Robert Wilkinson of Flamingo and the Flamin’ Oh’s. Local music journalist Jim Walsh will moderate.

Event details

When
Oct. 22, 2019, 7:00 to 9:30 pm

Location
Minnesota History Center
345 W. Kellogg Blvd.
St. Paul, MN 55102
Map

Contact
651-259-3015
boxoffice@mnhs.org

Cost
$12/MNHS members save 20%

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Film festival time!

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I’ve been busy submitting Jay’s Longhorn to film festivals around the country and in Europe. So far, the film screened in April at the Highway 61 Film Festival in Minnesota, has been chosen as a finalist at the Northeast Mountain Film Festival in Georgia — where it will screen on June 15 — and has been selected to the Las Vegas International Film Festival.

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‘Tonight’ by Smart Alex

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Smart Alex — a 70s powerpop band from St. Paul, MN — had regular gigs at Jay’s Longhorn (and Duffy’s) and in 1979 put out the 45 Chitter Chat / Tonight. Led by Mike Nilles​ and Pat Olberding, Smart Alex headlined Longhorn gigs that included Hüsker Dü and later the Replacements as opening bands.

Smart Alex re-united on May 22, 2015 at the Turf Club, performing one of their hits from 1979, “Tonight,” included here.

See them February 9 at the Parkway Theater as part of the Jay’s Longhorn Reunion Concert!

—Mark Engebretson, Producer and Director

Jay’s Longhorn reunion concert and film premiere

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I’m proud to announce two upcoming events: Jay’s Longhorn Reunion Concert on Feb. 9 and the Jay’s Longhorn film premiere on March 31 — both events at the Parkway Theater in South Minneapolis. The Feb. 9 reunion concert will feature six great bands who played at Jay’s Longhorn in the late 1970s: Smart Alex, Yipes!, The Hypstrz, Flamingo, The Suicide Commandos, and Curtiss A and Jerks of Fate.

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The scene was ‘truly underground’

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Thanks to everyone who supports this labor of love that I call “Jay’s Longhorn: A Documentary.” After nearly a year of dormancy, the project is back in editing with a goal of completing a final edit by the end of December. There will be next steps, of course, and some twists and turns that I haven’t encountered before. But my goal is for a spring 2019 release date. So, please stay tuned for more information.

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